PRIMED for Success!
Prospects-Researched Identified and Managed for Engaged Development®
Advancement Excellence
Trademarked Prospect Development Excellence
PRIMED for Your Success! centers on PRIMED®, a trademarked, data-driven framework created in 2016 within George Mason University's advancement division. Built by Pamela Lewis, MPA, CFRE, it integrates research, prospect management, analytics, and training so prospect development becomes a visible strategic asset that consistently advances institutional fundraising priorities.
Proven in High-Stakes Campaigns
PRIMED® was developed and tested while supporting George Mason University's comprehensive campaign, which achieved more than $670 million against a $500 million goal. The initiative earned CASE International and CASE III Platinum Awards for Best Practices in Advancement Services, validating PRIMED as a rigorous, field-tested model rather than a theoretical prospect development concept.
Pamela Lewis, MPA - Founder & CEO, PRIMED for Your Success!
Pamela Lewis, MPA, is an advancement systems leader and creator of the trademarked PRIMED® Framework, a structured methodology integrating prospect research, management, analytics, and training into a strategic model for Advancement Services.
Since 2007, she has led enterprise-level advancement infrastructure initiatives across research, technology, reporting, and analytics. Her work has earned CASE International and CASE III Platinum Awards for Best Practices in Advancement Services. She is a Fellow of the CASE Minority Advancement Institute and Mason’s Leadership Legacy Program.
Pam holds a BA in Journalism from New Mexico State University and an MPA from George Mason University.
Advance Your Prospect Development
License the PRIMEDae framework, engage our consulting, and align branding, data, and strategy so your prospect development function gains visibility, measurable influence, and campaign-level fundraising results.