Yes. PRIMED® was developed during a comprehensive university campaign at George Mason University and supported a capital campaign that exceeded its $500 million goal, closing at more than $670 million.

The framework has received multiple CASE recognitions, including the CASE International Circle of Excellence Platinum Award and CASE III Platinum Awards for Best Practices in Advancement Services.

The Annual License provides authorized use of the trademarked PRIMED® branding and methodology. License components include:

• PRIMED® branding for newsletters and presentations
• PRIMED® Newsletter Template and Framework
• Prospect Research Boot Camp Framework
• Research Rehab Framework
• Training Plan Framework
• Prospect Management Policy Framework
• Prospect Management Checklist

This is not a standalone collection of templates. It is a cohesive intellectual property framework designed to align training, policy, data, and performance.

PRIMED® was developed in 2016 by Pamela Lewis, MPA, a prospect development professional since 2007. As Assistant Vice President of Strategic Advancement Systems at George Mason University, she led Research, Prospect Management, Information Technology, Reporting, and Data Analytics in support of major fundraising initiatives.

PRIMED® is a structured methodology developed to integrate research, prospect management, analytics, and training into a unified system. Rather than providing isolated tools, the framework establishes a cohesive model that supports measurable improvements in pipeline quality and fundraiser performance.

The PRIMED® Annual License is designed for institutions and prospect development teams seeking measurable performance gains using existing organizational resources and technology. It is also relevant for professionals who want to strengthen the visibility, structure, and strategic influence of their prospect development operations.

PRIMED® stands for Prospects Researched, Identified and Managed for Engaged Development®. It is a trademarked, data-driven prospect development framework designed to elevate research and prospect management into a structured, strategic function within Advancement Services.

PRIMED® is also defined as Aware, Well-Informed, Clued-Up and With-It!®, reflecting the mindset and actions required for effective prospect development.